Case

Hydration is Key

Du concept au lancement sur le marché en seulement six mois.

Meeting

A strong team, a smart concept and a clear ambition. That is how my journey with Hydrofix began in June. The company had developed an innovative idea: B2B flavoured-water dispensers that encourage employees to drink more water in a simple and appealing way.

My assignment was to work alongside CEO Philippe Bleiman to develop the entire operational workflow and get Hydrofix commercially ready within six months. This meant moving quickly, immersing myself in every aspect of food production and immediately translating that knowledge into a workable structure for a growing company.

From setting up the ERP system and traceability to HACCP, life cycle assessment (LCA), partnerships, suppliers and filling processes: every element had to be right. But perhaps my most important role was to be the glue that held the company together—bringing people together, aligning everyone and ensuring that the entire team worked towards the same goal with focus and energy.

After six intensive months, numerous challenges and a great deal of collaboration, Hydrofix was ready to enter the market with a strong product and professional service.

The key to success? Knowing when speed is essential and when you need to slow down to make the right decision. I like to compare it to sailing: first, you determine your destination and chart your course. Then you stay on course, adjust where necessary and keep looking ahead. That is how a good idea becomes a reality.

Black obsidian office Hydrofix logo new branding

Word of thanks

I would like to express my sincere gratitude to the entire Hydrofix team for their trust, collaboration and the many wonderful moments we shared along the way. Each and every one of them is a strong personality with unique talents and tremendous drive. Together, we formed a river that kept flowing, adapting whenever necessary and ultimately reaching its destination.

Email Picture

“The wind determines the conditions, but the destination is chosen by the crew.”

Ridge Geldhof - Founder Artifium